Design your event smarter with strategically placed live acts that prime your audience and boost your main content.
Backed by years of experience from Melodifestivalen and touring with top artists, our full team of choreographers, lighting designers, and scenic artists craft immersive acts that move, surprise, and energize your audience.
Take a look at our acts – ready to lay the groundwork for your keynotes and workshops.

We can only see the Silhouettes of AI – should we fear what's inside? We explore the beginning of AGI with innovative staging.
Audience effect:
🧠 More Thoughtful & Ethical

What would you do with this much power? An action packed Super Hero story with LED suits and maximum amounts of energy.
Audience effect:
⚡ More Energized & Inspired
Which future should we build? A grand finale that takes us through a portal into possible futures – to find the one we want to build.
Audience effect:
🔥 Motivated to Build the Future
At the start the audience is still paying more attention to their phones than the stage, and the segment can be over before the audience is warmed up.
3 minutes of priming your audience with the emotions and theme of the upcoming speaker or workshop makes all the difference.
GENERIC HEADLINE VS PURPOSEFUL ACTS

Ted Axelsson, founder
❌ Problems we solve:
Low attention and energy
Ineffective knowledge retention
Lack of memorable moments
✅ Benefits you gain:
Enhanced learning retention
Boosted audience engagement
Perfectly timed state of mind
❌ Problems we solve:
Lack of narrative and transitions
Predictable entertainment
Difficulty creating highlights
✅ Benefits you gain:
Thematic consistency
Captivating opening, interval & finale
Exclusive & memorable atmosphere
*Anna M. Czepiel, Lauren K. Fink, Mathias Scharinger, 2024. V. Vasconcelos, M. Amazonas, Thais Castro, 2019. Alan S. Brown, Jennifer L. Novak, 2009. M. Reason, 2006.
STAGE CRAFT COMPONENTS
High-end LED suits designed for impactful choreography in darkness – enabling illusions, dynamic tricks, and stunning visual effects.

A modular portal in a futuristic design – dual purpose with detachable LED tubes used for innovative choreography and immersive light effects.
Custom-designed with full RGB lighting, these mobile silhouettes integrate seamlessly into the dancers’ choreography for a dynamic visual interplay.


A two-level platform with a transparent floor, underlit by full RGB lighting. Integrated into the light design for vivid, dynamic effects.
"I thought it was fantastic. It shows the impact when dancers, powerful lighting, and silhouettes come together."
"This is a fresh approach; I haven't seen anything like it for corporate event interludes. It could work really well if you have a theme and an act that amplifies the message."
"I drifted away for a moment, lost in the experience."
“Awesome vibe, great dancers with a lot of passion. The message is clear, and it’s a fun way to have interludes or intros at an event.”
“Incredibly well-crafted. A lot of emotions and thoughts that can serve as a great foundation for further discussion during an event.”
“Amazingly cool act, the music and lighting made it dramatic and cool, and the dancers were really skilled. It drew the audience into the story.”
It's no coincidence that 3 Minute Event is based in a country renowned for its high-quality stage productions, such as the Eurovision Song Contest. Our team has roots in Melodifestivalen and from touring with some of Sweden's most popular artists.
How can we help you?
Answers to common questions about our performances and approach.
What makes 3ME different from other entertainment acts?
We specialize in bringing messages to life through performance. Whether it’s a theme, future vision, or creative concept – we translate it into movement, light, and music.
Who is behind 3ME?
We’re a dream team with experience from Melodifestivalen, DI Gasellgalan, and artists like Miss Li, Adam Woods, and Theoz – plus some of Sweden’s top dancers.
Is 3ME a new group?
Yes – and that’s part of the appeal. As a new constellation, we offer something audiences haven’t seen before, with the confidence of long-standing professional experience.
What does 3ME include?
We deliver complete packages – including original music, choreography, lighting design, scenography, and artist integration – all in one place. Less coordination needed on your end.
Can you adapt your shows to fit our event theme?
Absolutely. Our modular concepts are built to be flexible. We tailor visuals, tone, and structure to suit your event’s theme and flow.
Will the audience be actively engaged?
Definitely. Our shows are designed to energize and involve the audience – through interactive moments, surprise elements, or emotionally charged storytelling.
What’s it like to work with 3ME?
We’re a proactive partner – leading the process from concept to execution. You get creative input, technical structure, and a smooth collaboration from start to finish.
Turn a slog into a climax.
At 3 Minute Event, we've developed a scientifically designed model that sticks in memory. Our 3-Act Peak Experience Model combines psychological research with proven dramaturgy to deliver event design that hits the mark—every time.
Illustrated in the image are the three stages of an event that we can enhance through strategically placed acts – with timing, emotion, and precision.

Let us frame your event so that your participants leave with a stronger connection to your message.
Three-minute theme-based stage experiences combining new technology, stunning visuals, original music, set design, choreography, and more. We create stage productions for conferences, galas, and TV.
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